Revenue & Profitability
Gross Revenue
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Net Revenue
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Gross Profit
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GP Margin
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Net Proceed
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CM %
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Units Sold
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Return Rate
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Fees & Costs
FBA Fees
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Referral Fees
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Storage Fees
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Refunds
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Promotions & Discounts
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Total Ad Spend
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Daily Gross Revenue
This Month
Cumulative
Prev Month
Target
P&L Waterfall
Revenue by Month
Monthly P&L
Key Performance Indicators
Net Revenue
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GP Margin
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TACOS
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ROAS
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Units Sold
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Avg Selling Price
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Return Rate
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CM % (after ads)
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Contribution $
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Targets vs Actuals
| Metric | Actual | Target | Variance | Variance % | Status |
|---|
Revenue Trend
Margin Trend
🤖 AI Analysis
Auto-generated from current period data
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Settlement Periods
Open Settlements
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Closed This Period
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Total Settled
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Settlement Groups
| Group ID | Status | Period Start | Period End | Total | Fund Status | Fund Date | Region |
|---|---|---|---|---|---|---|---|
| No settlement data — run sync_financials.py | |||||||
FBA Reimbursements
Reimbursed (USA)
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Reimbursed (CAN)
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Cases on Record
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Reimbursement Detail
| Type | SKU | Amount | Reason | Date | Region |
|---|---|---|---|---|---|
| No reimbursement data — run sync_financials.py | |||||
Summary
Active SKUs
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Total Units
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Avg ASP
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Blended GM%
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Return Rate
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Revenue by Product
Top 10 SKUs - Revenue Share
Product Performance
Click a product group to expand SKUs
Ads Performance
Total Ad Spend
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TACOS
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ACOS
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spend / attr. sales
ROAS
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attr. sales / spend
Attributed Sales
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30-day window
SP Spend
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Sponsored Products
SB Spend
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Sponsored Brands
SD Spend
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Sponsored Display
Impressions
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Clicks
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Spend vs Revenue by Month
TACOS by Month
Off-Amazon Marketing Spend
USA
Enter monthly spend for selected region — press Save to commit
Combined Off-Amazon
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Total TACOS (all channels)
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Monthly Pacing
MTD Revenue
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Daily Avg (Actual)
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revenue / day
Daily Avg (Needed)
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Forecasted Revenue
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Days Elapsed
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Variance to Target
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Sessions MTD
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Buy Box %
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Month Progress
Days elapsed
Revenue pace vs target
Days
Revenue
Daily Revenue
By Product
| Product | MTD Revenue | Units | Daily Avg | Forecasted | Rev Share | ASP | Sessions | CVR |
|---|
Stock Health
OOS SKUs
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qty available = 0
Low Stock (<50)
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needs restock soon
Healthy Stock
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50+ units available
Total Inbound
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units on the way
SKU Sales Forecast
Forecast — Next 6 Months
Based on sales history × seasonal multipliers
Velocity window:
Seasonal mult:
| Loading forecast... |
Inbound Shipments
| Shipment ID | Name | Status | Dest FC | SKUs | Units | Region | |
|---|---|---|---|---|---|---|---|
| No inbound data — run sync_inventory.py | |||||||
FY 2026/27 Budget Forecast
Projected Gross Rev
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Projected Gross Profit
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Projected Ad Spend
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Projected CM
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Growth Assumptions
YoY Revenue Growth
%
TACOS Target
%
COGS % of Gross
%
Return Rate
%
Monthly Forecast Table
NTB vs Repeat
USA only · New-to-brand vs returning customers · Ads API + Brand Analytics repeat purchase report
Total NTB %
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- NTB orders
Ads NTB
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- NTB from ads
Organic NTB
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- NTB from organic
Total Repeat %
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- repeat orders
Ads repeat
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- repeat from ads
Organic repeat
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- repeat from organic
Channel NTB split
Total
Ads
Organic
NTB total
Ad NTB
Organic NTB (est.)
Monthly NTB % trend
Total NTB
Ad NTB
Org NTB
Order volume by channel — NTB vs Repeat
Ad NTB
Ad repeat
Organic NTB
Organic repeat
Month by month
| Month | Total orders | Ad orders | Ad NTB | Ad NTB % | Org orders | Org NTB (est.) | Org NTB % | Total NTB | NTB % | Repeat % |
|---|
NTB by product — Brand Analytics
From GET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT · last full month
| Product / ASIN | New customers | Repeat customers | Repeat rate | NTB % | Loyalty |
|---|
Key Action Items
Brand Analytics
USA only · Last full month · Powered by Amazon Brand Analytics API
✓ Repeat Purchase
✓ Market Basket
Subscribe & Save
S&S Revenue
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Active Subscriptions
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recurring customers
Units Shipped
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subscription units
S&S % of Revenue
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of gross revenue
Returns
Total Returns
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Units Returned
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Return Rate
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Sellable Rate
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returned back to stock