Revenue & Profitability
Gross Revenue
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Net Revenue
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Gross Profit
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GP Margin
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Net Proceed
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CM %
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Units Sold
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Return Rate
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Fees & Costs
FBA Fees
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Referral Fees
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Storage Fees
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Refunds
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Promotions & Discounts
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Total Ad Spend
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Daily Gross Revenue
This Month
Cumulative
Prev Month
Target
P&L Waterfall
Revenue by Month
Monthly P&L
Key Performance Indicators
Net Revenue
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GP Margin
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TACOS
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ROAS
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Units Sold
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Avg Selling Price
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Return Rate
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CM % (after ads)
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Contribution $
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Targets vs Actuals
| Metric | Actual | Target | Variance | Variance % | Status |
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Revenue Trend
Margin Trend
Summary
Active SKUs
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Total Units
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Avg ASP
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Blended GM%
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Return Rate
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Revenue by Product
Top 10 SKUs - Revenue Share
Product Performance
Click a product group to expand SKUs
Ads Performance
Total Ad Spend
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TACOS
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ACOS
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spend / attr. sales
ROAS
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attr. sales / spend
Attributed Sales
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30-day window
SP Spend
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Sponsored Products
SB Spend
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Sponsored Brands
SD Spend
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Sponsored Display
Impressions
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Clicks
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Spend vs Revenue by Month
TACOS by Month
Off-Amazon Marketing Spend
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Combined Off-Amazon
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Total TACOS (all channels)
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Monthly Pacing
MTD Revenue
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Daily Avg (Actual)
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revenue / day
Daily Avg (Needed)
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Forecasted Revenue
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Days Elapsed
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Variance to Target
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Sessions MTD
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Buy Box %
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Month Progress
Days elapsed
Revenue pace vs target
Days
Revenue
Daily Revenue
By Product
| Product | MTD Revenue | Units | Daily Avg | Forecasted | Rev Share | ASP | Sessions | CVR |
|---|
Stock Health
OOS SKUs
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qty available = 0
Low Stock (<50)
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needs restock soon
Healthy Stock
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50+ units available
Total Inbound
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units on the way
All SKUs - Inventory Status
| SKU | Product | Status | Available | Inbound | Reserved | Days Supply |
|---|
Subscribe & Save Overview
S&S Revenue
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S&S Orders
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S&S Units
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S&S % of Revenue
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S&S Revenue Trend
By SKU
| SKU / Product | S&S Revenue | Orders | Units | % of SKU Rev |
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Monthly S&S Trend
| Month | S&S Revenue | Orders | Total Revenue | S&S % |
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Promotions & Discounts Summary
Total Discounts Given
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Coupon Discounts
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Lightning Deals
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Best Deals
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PED / Other
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BOGO Discounts
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Bundle Discounts
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% Off Promotions
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Discount by Type
Monthly Promotion Spend
Top SKUs by Discount Given
| # | SKU | Product | Revenue | Total Discount | Discount % | Coupons | Lightning | Best Deal | BOGO | PED/Other | Redemp. Fees |
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FY 2026/27 Budget Forecast
Projected Gross Rev
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Projected Gross Profit
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Projected Ad Spend
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Projected CM
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Growth Assumptions
YoY Revenue Growth
%
TACOS Target
%
COGS % of Gross
%
Return Rate
%
Monthly Forecast Table
Key Action Items