Revenue
Gross Revenue
—
Total ordered revenue
Net Revenue
—
—
Refunds Value
—
—
Net Proceed
—
After all Amazon fees + SP ads
Fees & Margin
Total FBA Fees
—
—
Referral Fees
—
—
Gross Margin %
—
—
Contribution Margin %
—
—
Margin Waterfall
Gross Revenue → Net Proceed
Gross Revenue
—
—
− Refunds
—
—
Net Revenue
—
—
− COGS
—
—
Gross Profit
—
—
− FBA + Referral
—
—
− SP Ad Spend
—
—
Net Proceed
—
—
Cost Breakdown
All fees + ad spend as % of Gross Revenue
P&L Summary
| Line Item | Total | Per Unit | % of Gross Rev |
|---|
Snapshot
Net Revenue
—
After returns
Gross Margin
—
Target: 50%+
TACOS
—
SP / Gross Rev
Units Sold
—
—
Avg Selling Price
—
Return Rate
—
Target: <3%
ROAS
—
Net Rev / SP Spend
Contribution Margin
—
vs. Targets
Gross Margin % (Target: 50%+)
—50%
—
TACOS (Target: <15%)
—15%
—
Return Rate (Target: <3%)
—3%
—
Contribution Margin (Target: 25%+)
—25%
—
Revenue by Product Line
Top 10 SKUs — Net Sales Share
Portfolio KPIs
SKUs
—
Units Sold
—
—
Avg Selling Price
—
Units Refunded
—
—
Net Sales
—
Top SKUs by Net Sales
| # | SKU / ASIN | Product | Net Sales | Units | ASP | Return % | FBA Fees | Referral Fees | SP Spend | Net Proceed | Rev % |
|---|
Advertising KPIs
SP Ad Spend
—
TACOS
—
Target: <15%
ACOS
—
ROAS
—
SP Spend vs Net Proceed — Top 10 by Ad Spend
ACOS by SKU
ROAS by SKU
SKU Advertising Table
| SKU | SP Spend | Net Sales | ACOS | TACOS | ROAS | Net Proceed |
|---|
Unit Economics (Blended)
Avg Selling Price
—
COGS / Unit
—
Gross Profit / Unit
—
—
Net Proceed / Unit
—
FBA Fee / Unit
—
Referral Fee / Unit
—
Storage / Unit
—
Ad Cost / Unit
—
Per-Unit Waterfall
Selling Price (ASP)
—
—
− COGS / Unit
—
—
Gross Profit / Unit
—
—
− FBA Fee / Unit
—
—
− Referral Fee / Unit
—
—
− Storage / Unit
—
—
− Ad Cost / Unit
—
—
Net Proceed / Unit
—
—
COGS vs Net Proceed — Top 20 SKUs
Key Action Items