EHP Labs — Amazon US FY 25/26

📂 Import Data — Paste your Amazon Business Report or Advertising CSV to populate this dashboard.

Revenue Performance

Gross Revenue

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Target: —

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Net Revenue

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After refunds & returns

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Refund Amount

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Refund Rate: —

Gross Margin

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Gross Profit: —

Fee Structure

FBA Fees

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% of Gross Revenue: —

Referral Fees

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% of Gross Revenue: —

Total Amazon Fees

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FBA + Referral combined

Contribution Margin

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After ads & fees: —

Net Revenue: Actual vs Target

Monthly comparison — shipment basis

Margin Waterfall

Gross → Net → Contribution

Gross Revenue

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− Refunds

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Net Revenue

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− COGS

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Gross Profit

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− FBA + Referral

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− Ad Spend

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Contribution Margin

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P&L Statement

Line Item	Jul 25	Aug 25	Sep 25	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26	FY Total
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Business Snapshot

Net Revenue

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Gross Margin %

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Target: 50%+

TACOS

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Target: <15%

Units Sold

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ASP

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Avg Selling Price

CVR

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Conversion Rate

Sessions

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Total page sessions

Refund Rate

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Target: <3%

Net Revenue Trend

Monthly FY 25/26

Key Metrics Trend

GM%, TACOS, CVR

FY Progress vs Targets

Net Revenue

Actual: —Target: —

0% of target

Units Sold

Actual: —Target: —

0% of target

TACOS

Actual: —Target: <15%

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Gross Margin

Actual: —Target: 50%+

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Product KPIs

Units Sold

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ASP

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CVR

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Sessions

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Refund Rate

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Avg BSR

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Units Sold & Sessions Trend

CVR & Refund Rate Trend

Top SKUs by Net Sales

#	Product / SKU	Net Sales	Units	ASP	CVR	Sessions	BSR	Rev %
Import product data to see SKU performance

Advertising Overview

Total Ad Spend

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SP + SB + SD

TACOS

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Target: <15%

ACOS

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Target: <25%

ROAS

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Target: 4x+

Sponsored Display

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— of total spend

Ad Spend Breakdown

SP vs SB vs SD

TACOS & ACOS Trend

Monthly

ROAS & Ad Spend Monthly Trend

Unit Economics

ASP

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Avg Selling Price

COGS / Unit

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Cost of goods per unit

Gross Margin / Unit

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GM%: —

Contribution / Unit

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After fees & ads

FBA Fee / Unit

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Referral Fee / Unit

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Ad Cost / Unit

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Refund Rate

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% of units returned

ASP, COGS & GM Trend

Monthly Orders Volume

Per-Unit Waterfall

Selling Price (ASP)

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− COGS

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Gross Margin / Unit

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− FBA Fee

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− Referral Fee

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− Ad Cost / Unit

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Contribution / Unit

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⚡ Key Action Items

Action items below are editable. Add, remove, and prioritize based on your current focus areas. Items marked High require immediate attention.

Review TACOS — above 15% threshold

TACOS is tracking above target. Audit underperforming keywords in SP campaigns and pause or reduce bids. Consider shifting budget to SB for brand halo effect.

High

Import your data to unlock full dashboard

Click "Import CSV" at the top of the Finance tab to paste your Amazon Business Report data and populate all charts and KPIs automatically.

Setup

Monitor Refund Rate weekly

Ensure refund rate stays below 3%. If spiking, investigate customer feedback and returns reports for product quality signals.

Medium

Optimise listing CVR for top 3 SKUs

Run A/B tests on main images and bullet points for top revenue SKUs. A 1% CVR lift on top SKUs can materially impact monthly revenue.

Medium

BSR tracking — set alerts for top products

Configure Seller Central notifications for BSR movement on key hero products. A sudden BSR drop often signals a suppressed listing or lost Buy Box.

Low

Review FBA fee tier changes

Amazon periodically updates FBA fee structures. Confirm current fee tiers apply to your SKU dimensions and weights — especially for peak season.

Low